Whistler Blackcomb Named No. 1 Ski Area in North America by SKI Magazine Readers

Posted By: The Ski Channel on October 16, 2012 1:26 pm

Whistler Blackcomb has been deemed THE No. 1 overall ski resort in North America by the readers of SKI Magazine. The 26th annual readers’ poll ranks in the Top 60 for North America ski resorts in SKI Magazine’s Resort Guide, hitting newsstands today! The survey of 20,000 SKI readers is the longest running and most comprehensive survey of its kind in the winter sports industry.

Dave Brownlie, President and COO at Whistler Blackcomb says, ” It’s an incredible honour to be ranked the No. 1 overall mountain resort by the readers of SKI Magazine.”

Along with being named the No. 1 overall resort, Whistler Blackcomb ranked highly in other numerous individual categories, including ranking No. 1 overall in Terrain Variety, and No. 2 overall in Service, Lodging, Off Hill Activities, and Digital Presence. The resort also placed in the top five for Challenge of Terrain, Lifts, On-Mountain Food, Dining, Scenery, Terrain Parks, and Overall Guest Satisfaction. Yet, regardless of how the resort is ranked, Whistler Blackcomb is always looking for ways to improve in order to remain consistent with its top rankings, as customer satisfaction is its number one priority. 

Whistler Blackcomb’s digital presence will also see an upgrade this season with improvements to The Whistler Blackcomb Live, Powered by TELUS app, which now features powder alerts designed to notify guests when fresh snow is in the forecast. The app also allows skiers and riders to track their runs using GPS, share their speed and vertical as well as take and share photos with friends via Twitter and Facebook. Additionally, Whistler Blackcomb has upgraded its grooming fleet by replacing seven snow cats and adding three new park cats. The new equipment, coupled with Whistler Blackcomb’s 220-strong fleet of state-of-the-art snow guns, enables Whistler Blackcomb to offer guests a consistent and high quality ski experience from opening day in November to the last day of the season in May.