USSA fans rejoice! The U.S. Ski and Snowboard Association has unveiled its new YouTube Channel. The USSA Network went live on November 14th, and is poised to be the premier destination for fans of the U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing Teams looking to consume video of their favorite team athletes. Programming will largely consist of athlete-driven videos that center around both events and lifestyle.
“Americans are motivated by athletic success and the USSA Network represents an opportunity to tell that story as well as provide insights into the lifestyles of our champions,” explains Bill Marolt, President and CEO of the USSA. “YouTube is the perfect channel to complement our traditional broadcast coverage.”
“The USSA Network on YouTube will speak to a whole new generation of future stars looking to tear it up on the snow,” said Claude Rubail, YouTube Global Head of Sports. “We’re anxious to partner with the USSA as it works to inspire the YouTube generation with its new channel offerings.”
One of the flagship series on the new channel will be Snow Globe. The weekly series, hosted by former U.S. Ski Team member and X Games Announcer, Chris “Uncle E” Ernst will seek to provide weekly news updates on the team, World Cup highlights and special features on top members of the U.S. Ski Team. The 8-10 minute broadcast is being produced by Echo Entertainment, and will be available on demand every Wednesday.
Michael Jaquet, Chief Marketing Officer is beyond excited about the channel’s programming, stating, ”Snow Globe is unique – there’s nothing like it right now in our sport. It allows us to be current and relevant with our fanbase, bringing in video highlights, lifestyle stories, and most of all allows us to be involved in a continued conversation with our fans all season long.”
Fans can also expect the channel to highlight live streaming coverage from 10 top USSA events. The USSA Network’s live coverage will start with the upcoming Audi FIS Alpine World Cup super G held on Beaver Creek’s world-famous Birds of Prey race course. The organization has already committed to featuring over 20 hours of live streamed events exclusively on YouTube. They also promise to archive content so fans will be able to search for video by athlete, event, run, nation, ect.
Expect to enjoy content from the USSA on YouTube for many years to come, as both organizations were able to reach a multi-year agreement to promote and support the new online network.