Earlier this month, Mammoth Mountain announced that their sister resort, June Mountain, would be reopening for the 2013/2014 winter season. The news was met with a great deal of excitement and fan fare throughout the entire snow sports community. Over the years, June has developed a cult-like following among skiers and snowboarders. As one can imagine, this is a BIG deal for the mountain’s fan base, not to mention the significance that this will hold for the surrounding community of June Lake.
At the start of the summer, Mammoth’s upper management made the difficult decision to suspend operations at June Mountain indefinitely. The public outcry against the closure announcement was shocking to say the least. Unfortunately, ever since its purchase in 1986, the resort had been operating at an annual deficit every year. Subsidizing operations for yet another season was simply unfeasible. While the time frame for its dormancy was described as “indefinite”, the real goal of shutting down was for management to take a step back, and evaluate what needed to be done to get June out of the red and into the black. It would seem that less than 6 months after its closure, there is now a plan in the works to get the lifts at June Mountain spinning again.
Mammoth Mountain CEO Rusty Gregory told the Mammoth Times, “We submitted our operating plan to the Forest Service and now we’re waiting for approval, and part of that operating plan [involves] letting them know that we intend to open [June Mountain] as normal for the 2013-14 season.”
For now, the plan is to re-launch June Mountain Ski Area next season. Over the course of the next year, management plans to evaluate the resort’s current condition and determine a way to more efficiently target its marketing base.
Mammoth Mountain has been enjoying an excellent early start to the 2013/2014 season. It seems like the snow sports industry, as a whole is fairly optimistic that this winter will make up for the lackluster one we suffered through last year. Everyone is now free to look towards the future, and in this case, that future includes June Mountain. While the resort will continue to remain dormant for the 2012/2013 ski and snowboard season, June will see a grand resurgence for the 2013/2014 winter.
Until then, the mountain community of June Lakes, CA is open for business! There is still a ton to do in the quiet little mountain town, including picturesque lodging options, cross country skiing, fine dining, snowshoeing, spas, snowmobiling and even ice climbing.
“We are thrilled with this news,” said an elated Cheri Bromberger, owner of June Lake Motel who has been working with her fellow merchants and residents to brainstorm ways to encourage visitors to come experience picturesque June Lake this winter.
In February, there is a Winter Festival and Triple Threat Race from the 1st-3rd. Then there’s the Snowmobile Festival scheduled for March 8th-10th which includes the Snowmobile Poker Run.
June Lakes is of course, a short 20 minutes north of Mammoth Lakes. Anyone that plans to make a trip up to ski or ride Mammoth this season would be remised if they didn’t also pay a visit to June for at least a day! There’s even a dedicated shuttle service to transport you between the June and Mammoth!
Head over to www.VisitJune.com, and start making plans today!
Photos courtesy of Visit June.