The Art of Flight 3D soars back into theaters on December 7th, ushering in the next evolution of action sports cinema. Before an early screening of the film, director Curt Morgan admitted, “I’ve never been a fan of 3D movies…until now!” Once the opening credits begin, you’ll realize that no truer words could be spoken about the third dimension. In what is quite possibly the best uses of 3D since James Cameron’s Avatar, Red Bull Media House and Brain Farm Digital Cinema’s 2011 masterpiece has been given new wiings.
As with the original film, The Art of Flight 3D combines elements of documentary-style story telling, intense drama and high-octane adventure to weave a tale that was two years in the making. Using cutting edge filmmaking equipment and methods, Curt Morgan and the Brain Farm team take viewers on the journey of a lifetime.
The adventure stars living legend Travis Rice as he travels the globe in search of the most coveted powder stashes known to man. The Art of Flight crew travels to a variety of exotic locales, including Chilean Patagonia’s Darwin Range, Alaska’s Tordrillo Range, Wyoming’s Snake River Range, Aspen, Colorado, the Andes, as well as British Columbia’s Kootenay Mountains, Revelstoke and Goat Range.
Fellow snowboarding phenomenons John Jackson, Mark Landvik, Scotty Lago, Nicolas Muller, DCP, Jake Blauvelt, Pat Moore and the Legendary Jeremy Jones, join Rice along the way.
Without giving too much away, the new 3D elements elevate the experience on a multitude of levels. Venture 3D did an amazing job converting the film from 2D-3D. During the mountain peak fly-bys you actually feel like you could jump out of your chair and grab onto the rocky ledges as you pass by. The film’s signature “fractal graphics” look even more spectacular than before, exhibiting a brilliant looking mirror-effect during the opening Alaska segment. The 3D elements shine the brightest when they are applied to the athletes. Viewers are able to get a heightened sense of the altitude achieved when Rice and company drop from the sky during their many big air maneuvers.
There are many films out there that give 3D a bad name, and use the technology as a gimmick. When it comes to The Art of Flight 3D, nothing could be further from the case. The re-mastered version integrates 3D very appropriately, and compliments what made the film great in the first place.
Red Bull has partnered with AMC Entertainment to put out an exclusive nation-wide re-release of the film. The Art of FLIGHT 3D will be released on December 7th in markets including New York, Boston, Seattle, San Francisco, Spokane, Denver, Salt Lake City, Charlotte and Minneapolis.
The film will also be available via TUGG throughout December 2012 and Winter 2013. TUGG is a web-platform that enables moviegoers to choose the films that play at their local theaters.
The Art of FLIGHT 3D is without a doubt, a must-see film!