The original surf, snow and youth lifestyle brand for more than 60 years, O’Neill, announces a new addition to the crew for the 2013-2014 season. O’Neill will be partnering with the freeski enthusiast community, Newschoolers.
Two jackets and two fleece styles, all inspired by the growing freeski movement and Team O’neill freeskiers, David Wise and Aspen Spora, are included in the O’neill-Newschoolers collaboration. The new line features extra protection from the elements with custom long fit design, critically taped seams, venting, storm placket and a fixed hood/chinguard combo. Secure your valuables with the life pass and goggle pockets, along with a secret stash compartment. We all know that music is vital when shredding the mountain and O’Neill makes it easy to use MP3 players and smartphones with the audio pocket zip and connector system. You can match your fleece and jackets easily in New Steel Grey and Atlantic Blue colorways that also include technical moisture wicking fabric, long fit, heathered teach fleece and hoods with drawstrings in the color of it’s partner jacket. O’neill embraces the early days of the Newschoolers by adding a unique ‘llama and spork’ logo on the sleeve and back label, as well as both companies’ logos on the front.
“This partnership with Newschoolers is a great way to bring two snow enthusiast brands together and serve the passionate freeski community,” said O’Neill Snow’s Juliet Korver. “We’re really happy about how the styles turned out and want to thank the team at Newschoolers for their support of this collaboration during the past year.”
Newschoolers is the heart and soul of the freeskiing movement and boasts the biggest online ski community in the world. Located at http://www.newschoolers.com, the site has every major pro freeskier relevant to today’s youth, including Team O’Neill riders.
“This was a 50-50 collaboration between O’Neill and Newschoolers, with both brands offering their love for winter sports to make a series of products that combine function and fashion,” said Newschoolers Managing Editor, Jeff Schmuck. “I had the opportunity to wear the new product at this year’s X Games in Aspen and am really proud to add the Newschoolers logo to these designs.”
Schmuck and O’Neill team manager Jimmy Adams showcased the new line of product at the SIA Show in Denver. During the O’Neill Experience campaign from X Games Aspen 2013, Schmuck hosted an intro video wearing the Frontline Green collab jacket, which saw David Wise take gold in the Ski SuperPipe after Aspen Spora foreran the SuperPipe For the second consecutive year.