CBS’s Emmy Award-winning “Undercover Boss” will be featuring Squaw Valley and Alpine Meadows on Friday, March 8th at 8pm/7pm central. President and CEO of Squaw Valley and Alpine Meadows, Andy Wirth, will be a guest on the show, going undercover to perform jobs such as ski patrol, snowboard school instructor and terrain park employee.
“Ever since I started as CEO, I have focused on spending time on the mountain with our guests and staff engaging in the experience. That said, we are a close-knit company so it’s not often that I get to observe our mountain operations without people knowing who I am,” said Wirth.
Wirth’s decision to participate in “Undercover Boss” comes as Squaw Valley and Alpine Meadows continue in year two of the resorts’ $70 million renaissance to improve every facet of the resort experience. During the winter of 2010, Wirth was named president and CEO to oversee the acquisition of Squaw Valley by KSL Partners and later in fall 2011 was the merger of Squaw Valley and Alpine Meadows.
Wirth has worked with over twenty industry-leading resort operating companies and began working at Squaw Valley with more than 25 years in the mountain resort and hospitality management industry already.
Now in its fourth season, the Emmy Award-winning “Undercover Boss” follows a different executive each week as they leave their office for an undercover mission to examine the inner workings of their companies. While working alongside their employees, they see the effects their decisions have on others, where the problems lie within their organizations and get an up-close look at both the good and the bad while discovering and rewarding the unsung heroes who make their companies run.