Undercover Boss, the popular CBS television show recently aired a special episode starring Andy Wirth, President and CEO of Squaw Valley and Alpine Meadows.
Wirth disguised himself as a mullet-rocking aspiring ski professional in order to walk a mile in the shoes of his employees. Viewers got to follow along as Andy (or “David”) shadowed a snowboard lesson, shoveled some snow in the terrain park, performed some avi-rescue drills with ski patrol, and repaired some chairlifts with maintenance crew members.
Throughout his journey, Wirth gets a chance to get to know the individuals who power his resorts, along with the personal issues that drive them to do what they do. Each experience is not without its revelations, many coming as a total shock to Andy.
In the end, Andy Wirth learns some important lessons, and rekindles his passion for the ski resort lifestyle.