The Snow Sports Industries America (SIA) Board of Directors has announced that the 2014 On Demo Ski Ride Fest will be held at Copper Mountain Resort, located at 74 miles west of Denver, CO. The decision came after considering industry feedback and recommendations provided by SIA’s On-Snow Demo Task Force
“After careful consideration of a variety of Colorado-based resorts that could potentially host the Demo, SIA’s On-Snow Demo Task Force felt Copper Mountain had all the ingredients essential for a good demo-terrain, facilities, services and the proximity to Denver,” said On-Snow Demo Task Force and SIA Board Member Annelise Loevlie of Icelantic Skis. “Also, Copper has a vibrant feel and dynamic terrain that will compliment and carry the energy over from the Snow Show, to keep the stoke flowing,” added Loevlie.
The facilities at Copper Mountain Resort include the U.S. Ski Team Speed Center, a unique full length downhill early season training facility. The resort also features Woodward at Copper, the indoor/outdoor year round action sport training facility. Additionally, Copper Mountain’s trail provides the environment for testing the latest gear and snow technologies.
“Copper Mountain is honored and excited to welcome Snow Show attendees from around the world on our slopes and facilities,” said Jesse True, Copper Mountain Resort’s vice president of sales and marketing. “Copper’s world-class conference center and pedestrian friendly village will be the ideal base camp for SIA’s On-Snow Demo.”
The 2013 On-Snow Demo/Ski-Ride Fest has gathered more than 3,000 attendees including retailers, reps, brands and media from across the world. At the event, guests have an opportunity to test out Nordic, alpine, AT/backcountry and snowboard gear among more than 130 snow sports brands. The event is hosted annually in a partnership with the Western Winter Sports Reps Association’s Rocky Mountain Demo.
Morgan Turner, president of WWSRA says, “CWWSRA has a long history of running incredibly successful demos with Copper Mountain and its staff. We’re excited to work with Copper again,” adding, “Copper has perfect testing terrain, conditions and facilities to accommodate the growing demo.”
Watch the 2014 SIA On-Snow Demo/Ski-Ride Fest video to preview all that the event will have to offer: