Inside View of Nike Snowboarding Art of Never Not

Posted By: The Ski Channel on October 22, 2013 2:44 pm

The newly released film of Nike Snowboarding “Never Not” would not have been complete without graphics that would not only be eye-catching, but also be a true representation of the film. In Nike’s film release 13 of 19, “Artist Perspective: Natas Kaupas”, Art Director Kaupas gives us insight on his inspiration for art and how it is portrayed through his newest completed project of Nike Snowboarding “Never Not”.


As a professional skateboarder, entrepreneur and artist, Natas Kaupas has made an incredible impact in the skateboarding world as well as snowboarding. Kaupas’ influence in street skateboarding also resonated through snowboarding with his “Natas spin”.


NikeNeverNot_NatasKaupas eye

Do you see what I see? The vision of Natas Kaupas helps Nike Never Not become a reality. | Photo: Nike Snowboarding

Natas Kaupas’ creativity on the streets and on the canvas has been recognized by many. After redefining skateboarding and creating new skate tricks and style on the streets, Kaupas’ also pursued a different form of expression through art and graphic design of various skateboarding companies including his own 101 Skateboards and Designarium.

 Check out Natas making the magic happen for the Nike Snowboarding’s Never Not.