On March 21-23rd, 2014 Boarding For Breast Cancer kicked off with their first event of “MAHFIA SESSIONS”! The event is a new series of female specific industry networking/ride events with Group Y. The industry panel titled “A Tribute to Female Pioneers In Snowboarding” featured some of the most influential women in action sports including:
Lisa Hudson (B4BC co-founder, former Marketing Director at Airwalk, Owner & President of Black Sun Productions) / Kathleen Gasperini (B4BC Co-Founder, founding editor of Snowboarder magazine, SVP of Label Networks) / Shannon Dunn-Downing (former professional snowboarder, 2X Olympian)
/ Cara-Beth Burnside (former professional snowboarder/Olympian, skateboarding pioneer and co-founder of Hoopla Skateboards) / Gaylene Nagel (former Marketing Director at Sims & Lifestyle Marketing at Electronic Arts, owner/president of M3 Mobile Marketing) / Miki Keller (former VP Marketing at Morrow, founder of Women’s Pro Motocross Championships)
Watch below for the video featuring insight from the panelists from “Mahfia Sessions: A Tribute To Female Pioneers”.
MAHFIA TV on Vimeo.