Video: Protect our Winters new PSA

Posted By: The Ski Channel on November 12, 2014 1:15 pm

Protect Our Winters new public service announcement reminds us about the issue of climate change and the fight against it. Dedicated to reducing the effects of climate change on our sports and local economies, POW has been at the forefront of raising awareness since it was founded in 2007.

The organization launched the POW Riders Alliance, an organization of 52 professional snow sports athletes committed to fighting climate change. The program gives each athlete a platform to amplify their activism to students, sponsors, fans and media, unifying the message from the professional snow sports athletes under a single voice. Check out the latest effort from POW below.

POW PSA 2014 from protect our winters on Vimeo.

To stay up to date on the latest news from POW, check out their website here.

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