Imagine for a second that you are one of the world’s most talented American snowboarders on the planet. You competed in your first Winter X Games at the age of 16 and over the years have accumulated over 8 medals (4 of them gold). You have conquered the world, so what’s next? Investing into one of your favorite resorts of course! And that is exactly what professional snowboarder Shaun White did.
The gold medalist took a minority stake in the company that runs Mammoth Mountain resort and has also recently invested a whopping $38 million dollars into Big Bear and Snow Summit. With White’s buy in as part owner, he will help oversee more than 4,000 acres of the land and play a major role in expanding the base of grom (youth snowboarders) involvement and activities. It was noted by the chairman and chief executive of the mountain that White will also play a key role in reinventing the park and resort, while maintaining it’s integrity and reputation. It’s almost as if White is giving back to the mountain that gave to him.
Evidently, this resort holds a special place in Shaun White’s heart because it is the pinnacle of his perfect backflips, cab double corks, and double mctwists. “It’s like a homecoming to me” and the snowboard community is excited to see what White will do next! -Shaun White