Doc's Ski Haus: The Godfather of So-Cal ski shops

Journalistic disclosure: I have been a Doc's fan for decades. The spot has soul. The folks at Doc's won't shout your name when entering the door, but it does feel like everybody knows your name. The place is a So-Cal institution, first opening its Santa Monica doors in 1958. After 51 years in the same spot, owners David and Lenny summoned their inner Jerry Jones of the Dallas Cowboys and turned the place out!

LA's home team has some very nice new digs, a modern stadium if you will, and not a single dime of public funds was used! They've also updated and gone online. Big time.

Doc's, the old dog is bustin' new tricks, and there's tons of extra parking to check it out. Step inside, feel the soul of winter sports and meet the guys who live it.

Ski Minus 6 Months: Vancouver Winter Olympics Preview

Once every four years, the media descends into our sacred space and shines a piercing spotlight on our beloved sport...

The Ski Channel is Everything Mountain

Check out this sick promo video for the Ski Channel!

Five All-Mountain skis at REI.com for the skiing nomad

For the skier who likes to ski all over the mountain and only plans on buying one pair of skis this season, the five models...

E-mail to Friend

Comments

SM Girl @ Saturday, Jan 09, 2010 @ 13:01:02 PM

I luv Docs!

Craig @ Sunday, Jan 10, 2010 @ 01:01:29 AM

They did an incredible job on 4 core shots and other base work. It looked almost brand new and it didn't take a week. They asked me when I needed it and then told me to try not to ride in the parking lot, which I laughed at.

Bri @ Tuesday, Jan 12, 2010 @ 21:01:06 PM

Jeff is the Man...and he is hott too!!!

Paula Eden @ Saturday, Jan 16, 2010 @ 05:01:58 AM

David is the greatest. I was in Doc's this week to have my ski's serviced and the whole crew was magnificent. David offered up some great advise and gave me the best boot fit ever. I luv my new boots and will be back at Doc's next week to pick up more ski apparel. The store atmosphere is great, the crew was super helpful and my over all experience was the best. A new Doc's Ski Haus FAN!!!!!!!!!!!!!!

LA Girl @ Saturday, Jan 16, 2010 @ 06:01:16 AM

Doc's is great!!! Fantastic prices, fast quality service and a super staff are waiting to greet you as you walk in to Ski Country. Want to experience the BEST, Go to the Best Ski Store around.

Mike @ Thursday, Feb 04, 2010 @ 12:02:02 PM

Give me a break with this puff piece. David bought Doc's a few years ago, and moved to a new location when he did not fulfill the terms of his purchase agreement. The old crew from Doc's is still in the old building across the street - where it has been with Doc, Will, Denny, mark etc. for decades. David may have the name, but he does not have the legendary ski shop. I am not even sure if David knows how to ski.

JP @ Tuesday, Mar 02, 2010 @ 01:03:58 AM

Bought some great ski's from Doc's skihaus. Great service and David is very knowledgable. Not sure why OLD MAN DOC would have sold his old place and then reopened within a few years? Love the new Doc's though!!!