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- Friday, Jan 08, 2010 @ 12:52:07 PM
- Written by Zeke Piestrup
- Comments(7)
- FONT SIZE
Doc's Ski Haus: The Godfather of So-Cal ski shops
Journalistic disclosure: I have been a Doc's fan for decades. The spot has soul. The folks at Doc's won't shout your name when entering the door, but it does feel like everybody knows your name. The place is a So-Cal institution, first opening its Santa Monica doors in 1958. After 51 years in the same spot, owners David and Lenny summoned their inner Jerry Jones of the Dallas Cowboys and turned the place out!
LA's home team has some very nice new digs, a modern stadium if you will, and not a single dime of public funds was used! They've also updated and gone online. Big time.
Doc's, the old dog is bustin' new tricks, and there's tons of extra parking to check it out. Step inside, feel the soul of winter sports and meet the guys who live it.
Comments
SM Girl @ Saturday, Jan 09, 2010 @ 13:01:02 PM
I luv Docs! 
Craig @ Sunday, Jan 10, 2010 @ 01:01:29 AM
They did an incredible job on 4 core shots and other base work. It looked almost brand new and it didn't take a week. They asked me when I needed it and then told me to try not to ride in the parking lot, which I laughed at. Bri @ Tuesday, Jan 12, 2010 @ 21:01:06 PM
Jeff is the Man...and he is hott too!!! Paula Eden @ Saturday, Jan 16, 2010 @ 05:01:58 AM
David is the greatest. I was in Doc's this week to have my ski's serviced and the whole crew was magnificent. David offered up some great advise and gave me the best boot fit ever. I luv my new boots and will be back at Doc's next week to pick up more ski apparel. The store atmosphere is great, the crew was super helpful and my over all experience was the best. A new Doc's Ski Haus FAN!!!!!!!!!!!!!! 
LA Girl @ Saturday, Jan 16, 2010 @ 06:01:16 AM
Doc's is great!!! Fantastic prices, fast quality service and a super staff are waiting to greet you as you walk in to Ski Country. Want to experience the BEST, Go to the Best Ski Store around. JP @ Tuesday, Mar 02, 2010 @ 01:03:58 AM
Bought some great ski's from Doc's skihaus. Great service and David is very knowledgable. Not sure why OLD MAN DOC would have sold his old place and then reopened within a few years? Love the new Doc's though!!! Hmmmm @ Thursday, Apr 29, 2010 @ 06:04:56 AM
Why was the earlier comment I published clarifying that David and Lenny merely have the name to the Doc's brand. The original owners, ski techs and employees are still working away at the original location (now Santa Monica Ski & Sports) across the street as they have been for the last several decades. Walk in and ask for Doc! This is clearly a case of Doc's buying ad space and TSC censoring accurate comments. Weak guys. 
