Ski Dazzle and SnowBomb unite to create new ski and snowboard show

Posted By: The Ski Channel on April 11, 2011 1:21 pm

Ski Dazzle and SnowBomb, have formed a new company, Sacramento Ski & Snowboard Show LLC, to create a brand new ski and snowboard show in California’s state capital.

The new company has yet to announce a formal name for the event, but it will take place November 18 and 19, 2011 at Cal Expo Center in Sacramento. Both entities will continue to run their independent events, Ski Dazzle® in Los Angeles and Chicago, and SnowBomb in San Francisco and San Jose.

“Joining the talents of Ski Dazzle® and SnowBomb is a great step forward for both owners of the new company and the entire ski and snowboard industry as a whole,” said Jim McAlpine of SnowBomb.

“We couldn’t wait to share this exciting announcement and assure you that our joint venture is committed to delivering Sacramento exhibitors and consumers a fun and creative event that mirrors the winter sports and resorts we all enjoy,” said Jim Foster of Ski Dazzle.

Judy Gray of Ski Dazzle® commented, “We all love our sport and it just made sense to get both companies on the same page and work together to bring the industry the best event possible in this important market”.

Ski Dazzle® and SnowBomb have practiced somewhat different philosophies about their show presentations in the past but now intend to use their differences to form the most experienced and progressive team of event producers the ski industry has ever seen.

What will these two companies come up with? A show like no other, as both sides bring unique aspects of event production and marketing skills to the table. Updated floor plans, sponsorship and exhibitor information and a new website for the event, will be unveiled in a few weeks.  Sales duties will be shared equally by both Ski Dazzle® and SnowBomb and contracts will be processed through the Ski Dazzle® corporate office.