Olympic and World Cup skier Julia Mancuso has partnered with headphone and speaker company Koss. The Milwaukee-based high fidelity stereophone manufacture is credited as the inventor of the first SP/3 stereophone in 1958. They've identified a disparity in female focused headphone offerings, and are launching an initiative to remedy the gap in the market. Mancuso is the most decorated female skier in Olympic history. Serving as a role model to countless fans around the world, she is an ideal spokesperson for the brand.
“Julia Mancuso is a great partner for our brand to work with,” said Michael J. Koss, President and CEO of Koss Corporation. “She’s a world class athlete who millions of young people look up to. She’s also a music lover who has been challenged to find headphones that meet her every day needs, whether at the gym, at home, or on the road. With Julia on board, along with Dara Torres, our goal is to develop and promote headphones that serve the needs of today’s women.”
“Growing up, music was always a huge part of my life and to this day I don’t go anywhere without my headphones,” said Mancuso. “On the slopes, music helps me get pumped up, and is also a calming factor before any big race. Away from skiing, music inspires me everyday. To get a chance to work with a company like Koss that shares a passion for music, and helping women find the right headphones for our busy lives, is a dream come true.”
Many athletes utilize their favorite music to get into the zone during major competitions. Mancuso is often seen rocking headphones before and after alpine races, now she'll be seen sporting Koss headphones during World Cup events.
“We live to bring people like Julia closer to the music they love. We understand that music is more than a nice distraction. It is a place we go, a place that both inspires and motivates,” Koss said.
With the new partnership, fans of Mancuso can expect to see the skier in video projects and event appearances organized by Koss. There is also talk of potential product development input from Mancuso for product launches leading up to the 2014 Winter Olympic Games in Sochi, Russia.
To celebrate the announcement, Koss is holding a Facebook giveaway that will span throughout the month of December. Lucky fans will have the chance to win a pair of their very own Koss headphones.