2013 SIA Snow Show Wrap-Up

Posted By: The Ski Channel on February 5, 2013 3:07 pm


After a packed 4 days of seeing, feeling, and experiencing the latest in snow sports technology, innovations, and style trends the 2013 SIA Snow Show moves to the slopes to put all this new gear to the test at the SIA On-Show Demo at Winter Park, CO.

This was a successful year for the show as everyone is stoked about the massive amounts of powder on the slopes this year. “I’m pretty darn impressed with the vendors having so much new product after such a struggling year last year,” said Tracy Gibbons of Sturtevant’s Sports.

Buyers, media, and exhibitors are really excited about the Snow Show and On-Snow Demo that started yesterday since it exposes the latest in ski, snowboard, and AT/backcountry gear. “I think it’s going to be great to get that enthusiasm out on the slopes at the On-Snow as well,” exclaimed Head’s sales and marketing coordinator Julia Blumenfeld. “It is such an important part of the Show to feel what our product does.”

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This coming season is set to feature lots of asymmetrical patterns, diverse textures, and bursts of color. This new look is great for the outdoorsman displaying a mustard/mellow yellow color that makes a bold statement on its own or even when paired with other shades.

“We are bringing fun, feminine style that keeps you warm and makes you look good,” exclaimed Krimson Klover’s marketing manager, Rachel Hadley.



The snowboard population is no longer just about the boys as the females are starting to take charge and the industry is taking notice. More options in apparel and equipment are now available for female snowboarders, specifically the 18-34 year-old segment that has grown significantly recently.

“Hybrid camber rocker snowboards seem to have the biggest draw – they give women riders from beginner to expert a versatile ride for any condition,” said Richard Leto of Ski Barn in New Jersey.




ntry is the word for skiers as this was the talk of the Snow Show with the alpine category featuring more backcountry-focused features that provide for downhill performance. Skis are about 15-20% lighter on average than earlier models, which allows skiers to go bigger and deeper.

“ We’re seeing a fusion of many ski disciplines. Freeriding blending into frontside skiing blending into alpine touring and ski mountaineering,” exclaimed VP of sales at Rossignol, Kurt Hoefler.



Since there have been some lighter snow years, the Nordic industry has created products expected to offer high-performance skate boots and more options for metal edge touring skis for recreational skiers.



Some brands are featuring helmets in particular for juniors that are designed to be used for multiple sports in different seasons. There are also some that are featuring a fully integrated goggle-helmet system with more adjustable fit options.

Along with outerswear, the color of hats are leaning more towards earth tones, such as olive, moss, and brown with slight sightings of brighter colors like lime, chili, and pacific blue. SIA’s most popular styles included chunky hand-knits, plush fleece linings, and bandana balaclavas. 

The latest trend in goggles is embracing the simple classic style with cylindrical or flat lenses. These goggles have a cleaner, more simplified look but still maintain technical features, such as improved venting and updated technology like cameras, Bluetooth connections, and adjustable lens tint.

“We’ve seen steady growth in our technical glove category,” said Adam Green of Scott Sports. “With more skiers/snowboarders traveling in the backcountry, the demand for a glove that can be used with ropes and tools has been a big request in the marketplace.” Glove technology has improved with Seirus’ HeatTough Gloves that have a “push button warm” with three different heat settings that operate off a battery powered heat panel that last up to six hours.

Natural fibers were really emphasized this year with baselayers, such as wool, which allows for more insulation. Companies are designing base/mid-layers that can be worn together as a full package or worn separately, which is great for people that live in the mountains.


Check out the 2013 SIA Snow Show news through their Facebook page or their Twitter handle @siasnowsports for more information. Use the hashtag #SIA13 to engage in Twitter and Instagram dialogues with thousands of snow sports industry professionals.