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US Snowboard Olympic Team reveals new 'casual' uniform designed by Burton

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Last Thursday, at the Burton retail store in SOHO Manhattan, Burton revealed its eagerly-anticipated uniform design for the US Snowboard Olympic Team headed to Vancouver in 2010.

The company had somewhat of a design nightmare trying to create a uniform for the team, without tainting the individual fashion culture so integral to snowboarding's top athletes. 

The jacket's color scheme correctly captures inner-patriotic yearnings, with red, white and blue as the main colors. However, the company plants a clever twist not common to team uniforms, as the colors feature that hot, trendy plaid pattern found everywhere these days in fashion.

The pants, meanwhile, appear like a pair of distressed blue jeans, complete with that 'aged' look.

Burton Creative Director Greg Dacyshyn said, "The inspiration was sort of that classic Americana look: the plaid blazer and old jeans."

Burton was first responsible for outfitting the US Snowboard Team at the Olympic in Torino, Italy, back in 2006. It was there they displayed uniforms on riders that invoked memories reminiscent of the old New York Yankee pin-stripe uniforms. Dacyshyn said he wanted to move away from the traditional team sport uniform, and give boarders a chance at something more their own.

Most importantly, even though the Olympic outfit has a more casual-inspired look, the materials used in its creation are some of the most advanced fibers available. Burton enlisted the help of Gore Company (creators of the famous Gore-Tex material) to make sure the riders stay dry in the potentially precipitable conditions of Vancouver.

"When these guys come out, it's going to be very different from what any other country's team is wearing," Dacyshyn said.

 

 

 

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