Nevada Tourism launches new winter ad campaign

Posted By: The Ski Channel on November 11, 2009 4:48 pm

The Nevada Commission on Tourism has a new approach to luring visitors to the states’ many ski resorts: It’s a new ad campaign called “Capture Your Heart.”  The ad, pictured to the left, has two hands forming a heart with scenic Lake Tahoe in the background.  It will run through January and its main target is winter enthusiasts who take at least one overnight ski or snowboard trip per year.  The ad is targeting major U.S. cities in the Bay Area, as well as Seattle, Dallas, and Chicago.