Aspen Skiing Company CEO Mike Kaplan continues to lead in battle against climate change

Posted By: Zeke Piestrup on November 13, 2009 11:50 am

As CEO of the Aspen Skiing Company, Mike Kaplan continues to be a total stand-up leader in the fight against climate change.  No empty words from Mr. Kaplan, just continued action despite the incredible indifference of the general public at large, confused by science and conspiracy theories. 

(side note: John Coleman, founder of the Weather Channel, has called global warming “the greatest scam in history” — so please do your weather/forecast searches on noaa.org (a much better site regardless))

Kaplan and The North Face CEO, Steve Rendle, authored an article in today’s High Country News.  An excerpt follows, and you can read the entire article here.

America is at a critical crossroads on climate change: We can lead the world and jumpstart our economy by spearheading the transition to a low-carbon global economy, or we can delay and fall further behind China and other nations that already have cleaner, more efficient cars, and more established wind and solar power industries.

We pick the first choice, not because we are idealists, but because we are businessmen, and because solving climate change and creating a clean energy economy is a business imperative.  We believe that far from being a drag on economic growth as some fear, comprehensive climate and energy legislation will prove an economic stimulus for the long haul, creating millions of new jobs, spurring technological innovation and stabilizing business. This issue is not an abstraction to people like us. Aggressive action on climate change will preserve and protect the source of our profit and our passion: the stable climate, and the beautiful earth.

That is why we urge the Senate to take action now on a new and comprehensive climate change policy. This is the time for us to be the world leaders that we know we can be, and should be.

Zeke Piestrup ( More Posts)

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