After two winters in the red, the Mount Ashland ski area has reached a modest profit for the 2009-10 ski season. At the end of March, the ski area’s revenue was 46 percent ahead of projections of a $7,000 profit for the season. The continuation of these projections for the remainder of the season would lead to net earnings of approximately $10,000.
The resort’s snowboarder and skier visits added to about 72,000, six percent lower than the 2008-2009 season; however, while Mount Ashland operated six days a week last year, Mount Ashland moved to five-day weeks for the 2009-10 season, resulting in a six percent increase of daily visitors. This past winter, the ski area cut $400,000 in expenses, eliminating jobs, reducing employee benefits, and continuing a wage freeze established two years ago. Such cutbacks in spending have allowed the resort to bounce back from the recession-induced financial difficulties of the 2007-08 and 2008-09 seasons.