Snowbird Ski and Summer Resort unveiled version 2.0 of its free iPhone application over the weekend. The updated iPhone app – which follows the original version that engaged 30,000 active users, received stellar reviews and won multiple awards over the past 12 months – features a number of improvements that encourage user-generated content by integrating Facebook, Twitter and photo sharing.
Snowbird’s latest iPhone app, designed by the Salt Lake City-based digital firm Welikesmall, displays a variety of real-time information and interactive features accessible through Snow, Go, Show and Share navigation tabs:
Snow: Provides on-mountain data such as recent snowfall, year-to-date totals and an extended weather forecast along with a Doppler radar map. Navigation improvements for the on-mountain cameras and SnowCam include added camera views of Snowbird. “Snow” also features the @SnowbirdSki and @SnowbirdPatrol Twitter feeds and links to the Utah Avalanche Center report and the National Weather Service forecast.
· Go: Relays Little Cottonwood Canyon road conditions and directions from the user’s current location. Rotating the phone displays Snowbird’s trail map in full screen with the ability to toggle between maps of the front side of Snowbird, Mineral Basin and a Landmark feature which includes historical markers and Ski Patrol routes throughout the mountain.
· Show: An improved platform displays more picture thumbnails, faster full-size loading times and scrolling capabilities within photos. Users can take their own photos or choose one from their library, tag it with a Snowbird logo and upload it to Snowbird’s Flickr page. The iPhone picture library will be viewable from snowbird.com in the coming weeks.
· Share: The newest navigational bar allows users to access their Facebook and Twitter accounts within the iPhone app and update his/her status with Snowbird tags. A Twitter feed displays the latest Tweets with Snowbird mentions, and a Day Counter tallies up total number of days on the hill.
Version 2.0 of the Snowbird iPhone app is available free of charge at the Apple App Store. For screenshots and links, please visit www.snowbird.com/iphone.html.