Company: Ego Sports Management

Bio: If there had to be an "it" agent in the ski business, it has got to be Michael Spencer. Besides representing AAA talent like Simon Dumont, Colby West and Sarah Burke, through his Ego Sports Management, this is a whip smart business guy who understands the DNA of the industry as well as anyone.  If you had to pick one person to run the entire industry, you could give Spencer the keys and close your eyes.

Company: CAA

Bio: As CAA Sports uber agent to numerous hill sliders including Bode Miller and Julia Mancuso, Lowell Taub controls a lot of prime real estate. As a partner with these athletes, Taub functions as a PR person, a business manager and everything else under the sun. CAA Sports is growing like mad and Taub is in a prime position to have a larger role at the top of the pyramid even though CAA doesn't even have titles on their business cards.