Title: Snowboarder
Bio: Snowboarding's original product, Shaun White grew up right in front of our eyes to become the most dominant freestyle rider in the sport. A phenom when riding was just beginning to go mainstream, White had sunglass and snowboard sponsorships when he was still surfing the school bus. Now he is the global ambassador for the sport, with movies, branded video games, major sponsorship deals, as well as X Games and Olympic gold medals in his trophy case. Though he may be tiring of the 'Flying Tomato' moniker, he's got plenty of other handles to consider, such as 'All-Star,' or 'Boss.'