Title: Founder

Company: Storm Publishing and Freeskier Magazine

Bio: As founder of Storm Mountain Publishing and Freeskier Magazine, Bradford Fayfield was an early proponent of new school skiing and slick, teen-style idol and athlete friendly magazine design. He has arguably done as much for the mission as anyone. Now, along with Snowboard Magazine, he provides a direct conduit to Generation Next along with a website heavy on video and reader participation. Brad has certainly niched his niche.

Title: VP of Publishing/Lifestyle Group

Company: Bonnier Corporation

Bio: In a slew of significant moves made at the helm of Bonnier Corporation last season, the media giant promoted Merri Lee Kingsly to vice president of publishing for its newly established luxury and lifestyle group, which includes SKI, Skiing, SNOW, Saveur and Garden Design magazines, as well as Warren Miller Entertainment and Nastar, a ski-racing group. The announcement came one week after Ms. Kingsly was appointed group publisher of Saveur and Garden Design. (Someone had a good month!) Prior to joining Bonnier, Kingsly was publisher of Four Seasons Magazine so this media queen knows a thing or two about reaching the skiers the Powder's, Freeskiers, Skier's Journal neglect and even her own Skiing recently abandoned.  Let's get the high rollers back on the slopes, and into the retail shops and businesses that keep our $6billion industry afloat.  Old boys network, what? Go, girl, go!