Title: Head of Sports Marketing

Company: Red Bull

Bio: Red Bull, Red Bull, Red Bull. Who sponsored athletes and events before there was Red Bull?  As Head of Sports Marketing for the game-changing brand, Chris Mater oversees around 100 athletes and 100 events.  The Australian marketing guru rules with the Red Bull fist - putting his company stakes in that that is innovative and unprecedented. "If someone else could do it, then we shouldn't," is his stance.  First a professional skier, The Red Bull exec spent six years on the Australian ski team, narrowly missing the Nagano Olympics. He got his marketing feet wet working in surf and ski media in his homeland before joining Red Bull in 1999 when the company opened shop down under.  Mater's skiing background and marketing mentality were well suited for Red Bull; his countless successes moved him across the world and rapidly up the Red Bull ranks to his reigning position where he reigns from the US Headquarters in Santa Monica, CA. These days he may spend more time mapping out the logistics of Flugtag and air races than skier sponsorships, but snow sport athletes and entities can rest assured knowing Mater's at the helm.  Snow is where his heart is.

Title: Co-Founder

Company: Red Bull

Bio: In 2010 the Red Bull Co-Founder ranked #208 on the World Billionaire list, making him the poorest person on Snowbiz 250.  Kidding.  Lindsey Vonn and Shaun White, 2010 Snowbiz 250's #1 and #2 respectively, can thank Deitrich's Red Bull for their hefty pay checks and for funding their training via Red Bull's athlete performance centers and projects like Red Bull Project X that took a pipe cutter, park bullies and other grooming machinery into Silverton CO's picturesque backcountry to build a 22 foot half pipe with a foam pit at the end only for Shaun - and millions of television viewers.  With a reported self-worth of 4.1 billion dollars and ownership of 49% of Red Bull and an entire island in Fiji, it's fair to say that Mateschitz plan of using pairing quirky advertising with extreme sports sponsorships was a good one.  In addition to sponsoring the top ski and snowboard athletes and events, Red Bull has a way of giving wings to everything they get behind.  And for all of those things we have Mateschitz to thank.