Earlier this month SnowSports Industries America (SIA) teamed with New York based charity Kids in Distressed Situations (K.I.D.S.) in efforts to distribute winter apparel to hundreds of families and children in the Rockaways in Queens who are still struggling after Hurricane Sandy in October 2012.
K.I.D.S. is an organization aimed to help the snow sports industry efficiently target it’s clothing donations to children affected by Hurricane Sandy. The New Year New Start Sandy relief program was created as a response to the reduction of aid for the hurricane victims as the holidays and new year approached. In January, during the 2013 SIA Snow Show, 5000+ pounds of winter apparel were collected.
About 69 snow sports companies donated the estimated 5000+ pounds of winter clothing to help struggling families and children keep warm during next winter. The donations from the 69 companies and individuals is estimated to be valued over $100,000. The proceeds were distributed at two separate functions, ”The Winter in May” celebration and the “All In” Skateboard event.
The first distribution event happened on May 10, 2013 during the “Winter in May” celebration at The Far Rockaway Community Library where K.I.D.S. distributed winter clothing. As a result, about two-hundred families received donations on a first-come, first-served basis while enjoying the festivities. On May 14, the second distribution event, The “All In” Skateboard event was held at the Queens Library for Teens, distributed many athletic and skate shoes to hundreds of children from the Rockaways, most of which were distributed by SIA members.
Companies like Spyder contributed as well. “Collecting new winter apparel was a great way for the industry to use its unique resources to impact the lives of these children,” said Tom McGann, president and CEO of Spyder.
Many needs of the victims have yet to be met but these distributions of winter apparel allowed for one less worry for the Hurricane Sandy victims who are now prepared for the upcoming winter season.