Part 1 provides an overview of the show, and asks a few attendees why this is the place to be seen in the snow sports industry.
The annual SIA Snow Show is the largest snow sports exhibition in the United States, and the only one with an on-snow demo. Furthermore, the event's annual Fashion and Trends Show is more than likely the only place you'll ever see beautiful mod
els rocking ski boots on the catwalk.
Whether you're after K2 Skis, Burton Snowboards, Skullcandy Headphones, Smartwool under-layers, or Sport Obermeyer outerwear the SIA Snow Show has got it all.
The show is an opportunity for the greatest brands in winter sports to meet, share ideas, and show off their latest and greatest product offerings for the upcoming season.