Nike has just released the teaser of “Never Not” Part One. As one of the most anticipated snowboard films for the season, the best riders of both worlds of backcountry and urban riding are sure to bring progression to a greater level. With a healthy mix of unique styles and generations, Nike team riders like Gigi Rüf, Justin Bennee, Austin Smith, Johnnie Paxson, Manuel Diaz, Sage Kotsenburg, Ethan Morgan, and Halldór Helgason represent snowboarding at it’s finest. These athletes travel across the United States in Alaska’s alpine to the Midwest to Canada and Moscow for the opportunity of a lifetime. As a 2-part film by Nike, “Never Not” will be premiered on iTunes September 16.
Check out the Nike snowboard masters redefine snowboarding in “Never Not”.