New Balance to release a line of snowboarding shoes

Posted By: The Ski Channel on October 26, 2009 1:37 pm

According to a recent press release from New Balance Athletic Shoe, the company is “jumping into action sports with the launch of a snowboarding line.”  New Balance has partnered with 686 to create the “686 Times New Balance” collection of not only snowboard boots, but also “sneakers, jackets, and T-shirts.”

The snowboarding collection was debuted last week at Concepts sneaker store in Cambridge’s Harvard Square.  According to the product manager Jen Lynch, “the partnership with 686 allows New Balance to add freshness to one of its classic sneakers and introduce it to a new sport.”  The 686 Times New Balance boots and sneakers will come in both white and black and are currently only available at Concepts.