Denver-based Icelantic climbing to the top of the snowsports industry

Posted By: The Ski Channel on January 4, 2010 2:52 pm

The story of Icelantic Boards is one that exemplifies the belief that the little guy can play with the big boys.  The company, which was founded in 2005 in a garage in Evergreen, CO by 23-year old entrepreneur Ben Anderson, has five models of all-mountain skis on the market and signed on to be the official ski of Colorado Ski Country USA.  In addition, Icelantic also won an award for best new product at the 65th International Show for Sports Equipment and Fashion.  

Anderson says “the skis are handcrafted with a unique design, top-of-the-line materials and careful attention to detail.  They’re shorter than most, but have the same surface area, which is what determines speed and stability.” Two of the models, the Nomad and the Shaman, are pictured, and, along with the other three models, the De’Nollie, Pilgrim, and Scout, are all manufactured at the Never Summer factory in Fort Collins.  

The Nomad Skis

Anderson had a friend who worked at K2, whom he learned the ski manufacturing business from.  He started his company in Evergreen, and eventually moved it to downtown Denver.  Travis Parr creates the artwork for the skis, and there are now3,000 of them on the market.  Anderson also says he doesn’t “want to turn into a huge corporation.  ”I want to be able to have a hand in everything that goes on while continuing to produce a quality made-in-Colorado product.”



The Shaman Skis