The Nike Snowboard Snowboarding Project debuts with Chapter 1. This short film was created by Joe Carlino who took to the streets with fellow Nike riders Halldor Helgasson, Justin Bennee, Jess Kimura, Jed Anderson and Johnnie Paxson.
Carlino is well known for his role helping start Videograss Productions, and also made his mark on a number of Transworld video projects. When it came to putting together a shoot for Nike Snowboarding, the company gave Joe all the tools he could ever ask for!
“My main goal was to make a cool edit with snowboarding at the forefront,” Joe said. “I have always wanted my edits to have the snowboarding first priority and let video speak for itself.”
The resulting film allows viewers to tag along as these athletes tackle a wide array of urban features in the more creative manner possible.