Winner of the 2014 Reno AMA Ace Award for “Best Video,” #HelmetsAreCool is the third installment for the High Fives Foundation B.A.S.I.C.S. (Being. Aware. Safe. In. Critical. Situations). The film focuses on helmet usage and safety while loosely following snowboarder Danny Toumarkine’s recovery from a traumatic brain Injury suffered while snowboarding in January of 2011. The New Hampshire- born Toumarkine was not wearing a helmet at the time of his crash, something he deeply regrets. With people pushing the limits of action sports, helmet safety is often overlooked, something the High Fives Foundation is trying to change.
“It was challenging touching on the subject of head injuries,” says Nik David , co-director of the film. It was tough to balance the truth and effects of head injuries. We didn’t want people to feel sorry for anyone. Making a documentary about helmets, as someone who hasn’t worn helmets in the past, I took away a new found inspiration to wear helmets more.”
Partnering up with Swedish sports company POC, vast amounts of research have gone into creating the most cutting edge personal protection for gravity sports athletes. POC helmets are showcased throughout the film, demonstrating the high performance gear that offers the best protection against injury due to the impact absorption and penetration resistance.
“By teaming up with POC, the Foundation hopes to raise awareness about helmets and their effectiveness in preventing concussions, head injuries and traumatic brain injuries,” said Roy Tuscany, High Fives Foundation Executive Director.
The short film is very touching and a reminder that wearing a helmet can make all the difference.
To learn more about the High Fives Foundation and their efforts check out the official foundation website.